How do you make the Bible appealing to those who may not have considered opening one of the world’s best selling books? By ignoring its religious dogma and concentrating instead on its spiritual content.
The words we use everyday to convey an enormous range of emotions and experiences, originated or were given meaning by stories in the Bible. These words are as powerful today as they have always been.
‘Believe in the power of words’ asked people to reconsider the meaning of these words in their everyday lives, across online forums, websites and special experiential events. Sales targets of the Bible were more than met, while the debate the campaign stimulated attracted a new audience of readers.
Content online films, press, micro site, experiential.