Israel is a region that’s defined by religion and conflict. Naturally this turns off as many people as it attracts. So how do you get UK travellers to look past this and see the countries hidden gems?
Play on the established view of Israel to show how the country is now a modern , vibrant country that constantly surprises.
Our ‘Land of a million stories’ campaign helped reposition Israel as a contemporary, authentic destination for UK travellers looking for new experiences.